Herald is in early access. Plans and prices may change before launch. Agori Labs
The problem Why now Who we are Our principles
About Herald

Helping independent brands get recommended when shoppers ask AI.

We're a small team in Charlotte, NC. Herald is designed to help your store get found and named by the AI assistants people ask what to buy. We see AI as your newest referral source. We plan to price Herald so smaller sellers can afford it. We want every kind of seller in the AI marketplace we believe is coming.

Charlotte, NCYour checkout stays yoursNow in early access
The marketplace moved
AGORA THE MARKETPLACE, THEN you just had to show up it just moved into the answer Ask AI best gift? 1 Your Store ✓ 2 a competitor 3 a competitor THE MARKETPLACE, NOW you have to be named AGORA THE MARKETPLACE, THEN you just had to show up it just moved into the answer Ask AI best gift? 1 Your Store ✓ 2 a competitor 3 a competitor THE MARKETPLACE, NOW you have to be named

Swipe the diagram to see all of it →

Agori comes from the agora, the open square and marketplace of a Greek city. Anyone could walk in and take part. Today that marketplace is the AI answer, the short list an assistant reads back when someone asks what to buy. We're building Herald to help your store take its place there.

Why we started

A tool that does the work for you.

Sellers already wear a lot of hats. Many tools scan a store and hand back a list of fixes. We're building Herald to do that work for you.

Audit tools and Herald, side by side
Audit tools, a list of fixes
47 issues found
add schema to 22 products
rewrite your titles
fix your alt text
…for you to do
Herald, designed to build & publish the fix
clean pages, built for you
schema & facts, filled in
answer-format content, written
published & kept in sync
citations, tracked honestly
Herald is designed to do the work and keep it current.
Why now

In the AI era, the marketplace is an answer.

Discovery moved from the street corner to the search box. Now it's moving into the AI answer. Each time, the stores that showed up early were the ones people remembered. We started now so sellers can grow with this shift. Handled well, AI can send you customers.

Three eras of getting found
Era one

The shelf

In the old agora, showing up where buyers were won the sale.

Era two

The search result

Ranking on page one won the click. Discovery moved to the search box.

Era three · now

The AI answer

Being named in the answer wins the buyer.

In each era, the stores that adapted early did well. Herald is being built to help you start early.
We want smaller sellers to be part of this shift. Herald is meant to get you ready early. That includes the day AI agents shop and buy for people.
Who's building it

A small team, on purpose.

The people who build Herald are the people you'll reach. We've spent years working close to AI, search and selling online. Our reason for starting is closer to home. Some of us have family running small businesses. We want them to thrive as shopping moves to AI, so we're building the tool we wished they had.

AI

We build with the engines

We work closely with AI tools to learn how they choose what to recommend. Then we help them choose you.

Search & SEO

Start early

Stores that adapted early have done well in every discovery shift so far. We think this one will be the same.

Commerce

Built for small sellers too

Herald is designed so all you need to start is a store link. You won't hand over logins or need a plugin or developer. The corner shop should get in as easily as the household name.

Craft

Small team, one product

We make one product and care about it a lot. We're small enough to answer you personally.

We're here to help every store find its place in the AI answer.
About the teamWe'll let our work speak for us. When Herald opens, judge us by what it does for your store. Join early access →
What we stand for

What we'll hold to as we grow.

We're building Herald around these principles.

1
Honesty

Observed over Modeled

If we saw it happen, we'll call it Observed. If it's a projection, we'll call it Modeled. We'll always keep the two apart, so you know which is which.

2
Trust

Your checkout stays yours

Herald is designed to help buyers find you and leave the sale to you. Your customer relationship, data and sale stay yours.

3
Fairness

Proof before payment

We plan a free tier with real AI-ready pages for a small catalog. You can see Herald work on your own store before you pay anything.

4
Vision

Build for the next surface

We're building for where discovery is going: AI answers today, shopping agents next.

We intend to keep these as Herald grows.

Be first in line when Herald opens.

Herald is in early access. Tell us about your store and we'll be in touch.