We're a small team in Charlotte, NC, building the fix, not another to-do list: Herald is designed to do the work, so your store gets found, trusted, and named by the assistants people now ask what to buy. Our honest read on this moment? AI isn't your competition. It's your newest referral source. And we plan to price Herald to match that belief, so the cost is never the wall that keeps smaller sellers out. We're building for the AI marketplace we believe is coming, and we want every kind of seller in it.
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We're named for the agora, the old Greek marketplace where simply showing up won you the sale. Today that marketplace is the AI answer: the short list an assistant reads back when someone asks what to buy. The word shifted from agora to Agori, an arc from A to I, and Herald is how your store shows up in the new one.
We kept seeing the same thing: tools that scan your store, hand back a long list of everything that's wrong, and leave the actual work to you, the seller who's already doing three jobs. That's not help. It's homework with a subscription. So we're building the opposite.
Discovery keeps moving. It went from the street corner to the search box, and now it's moving into the AI answer. Each time, the stores that show up early are the ones people remember. That's why we started now, right at the beginning of this one. Not to fight the shift, but to help sellers ride it. Because handled well, AI isn't taking your customers. It's sending them.
Presence on the street won the sale. The old agora, show up where buyers were.
Ranking on page one won the click. Discovery moved to the search box.
Being named in the answer wins the buyer. The marketplace is the reply itself.
We're a small team, and that's on purpose. The people who build Herald are the people you'll actually reach. We've spent years working close to AI, to search, and to selling online, but the honest reason we started is closer to home. Some of us have family running small businesses, and we hated the thought of them getting left behind as shopping moves to AI. So we're building the thing we wished they had.
We work with these AI tools up close, to understand how they decide who to name in an answer, and how to help that be you.
Every discovery shift so far has rewarded the stores that adapted early. We think this one will too.
Herald is designed so getting started is just a store link, no logins to hand over, no plugin, no developer. The corner shop should get in as easily as the household name.
A small team, one product we care about a lot. Fewer meetings, more made, and a company small enough to still answer you personally.
Every company says it has principles. These are the four we're building Herald around.
If we saw it happen, we'll call it Observed. If it's a projection, we'll call it Modeled. We won't blend the two, even when a blended number would sell better.
Herald is designed to publish your discovery layer, never the transaction. Your customer relationship, your data, and your sale stay entirely yours.
We plan a free tier that isn't a sample or a sales pitch: real, AI-ready pages for a small catalog, so you can watch Herald work on your own store before paying ever comes up.
We build for where discovery is going, AI answers today, shopping agents next, not for the surface that's already fading. Ready beats reactive.
Herald is in early access. Tell us about your store and we'll be in touch.